In this week’s show, Web3 strategist Diego Borgo (Adidas, Porsche, MasterCard) reveals why most Web3 marketing is failing and provides a step-by-step Web3 marketing strategy for brands to achieve long-term success.
Web3 marketing is a mess, and it’s time for a change. Diego shares his insights on:
– Why Web3 marketing focused on hype instead of long-term strategy
– The key mistakes Web2 brands make in Web3
– How AI and blockchain can work together
– A step-by-step strategy for how brands can make Web3 work
Watch the full video to learn Diego’s Web3 marketing framework!
Subscribe for more Web3 marketing tips and strategies.
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Sound Bites:
“Tech for tech’s sake won’t help you.”
“Web3 marketing is a new frontier.”
“Technology is an equalizer.”
“We need to show them the promised land.”
“People don’t want to be on-boarded.”
“The industry is focused on hype cycles.”
“We need to build something sustainable.”
“On-boarding is patronizing.”
“Whoever controls AI controls the truth.”
“Decentralized AI is in its early infancy.”
“Trust is the core of finance.”
“We cannot just scale forever.”
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Chapters
00:00 Disruptors And Curious Minds
00:35 The Problem With Web3
01:56 Welcome To The Show Diego Borgo
02:19 Simplifying Web3 for Your Family
06:14 Audience Infrastructure in Web3 – What Did Brands Get Wrong?
09:52 Short-Term vs Long-Term Brand Strategies
12:31 The Web3 Echo Chamber
14:53 Meet People Where They Are
16:56 Web3 On-boarding Is Patronizing
17:58 Hot Buttons
19:04 What Has Diego Changed His Mind About Regarding AI
23:08 Decentralized AI
28:19 Trust
30:31 Follow On Question: AI And Blockchain Scaling
32:54 UBI And Diego’s Question For WorldID
35:11 Backstage After Show
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#AI #Blockchain #Web3Marketing #Crypto #TechFuture
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