What happens when a fashion legend tapes the transformative power of artificial intelligence? For more than five decades, fashion designer and entrepreneur Norma Kamli has taken initiative to shift the bold industry, which produces iconic silhouettes worn by celebrities, including Whitney Houston and Jessica Bill. Now, she is accepting a new border – a one who merges creativity with algorithms and AI to redefine the future of its industry.
Through the “Digital Transformation for Digital Transformation” course, which he completed in 2023, Kamli discovered the possibility of serving as AI’s creative partner and confirming the life expectancy and evolution of his brand.
Kamli’s presentation with AI began with a meeting in Abu Dhabi, where industry experts inspired by its VAL Lamart collection suggested developing AI-operated fashion platforms. Interested in this idea, but careful with the concept of “downloading his brain”, Kamli instead imagined a system that could expand on his 57-year archive-a closed-loop AI tool just trained at his work. “I thought, AI could be my Carl Lagerfeld,” he says, the archiveness refers to the designer’s respect for inspiration.
To bring this vision to life, Kamli sought an understanding of the Generative AI’s understanding – so it was an MIT’s hand, one of the hands of MIT, which has been taught and inspired global professionals for over 75 years. He remembered, “I was not sure how much I could really.” I had all these hypothesis imaginations, but as much as I could learn, I had more ideas. “And then suddenly, I was playing.”
Experimenting with his own -owned AI model created by Mason Meta, Kamli used AI to interpret one of its signature styles – black wear equipped with silver studs. Asked AI with repetitions of her existing silheats, she saw unexpected and exciting results. “It was magical,” he says. “Art, technology and fashion collision in a way that I didn’t even imagine.” AI’s so-called “sad” also often seen as errors-it became a means of inspiration. “Some of the best editorial fashion is absurd,” he notes. “AI-generated inconsistencies created a whole new form of art.”
Kamli’s approach to AI reflects a widespread shift in the industry, where technology is not only a tool but a catalyst for regeneration. Bhaskar Pant, executive director of MIT Professional Education, underscores this change. “While everyone is guessing the impact of AI, we are committed to advancing the role of AI to help industries and leaders achieve a higher level of productivity, and in this case, to relieve creativity. Professionals should not only enhance their work, for re -renovation, but also for the strength of EI.”
The experience of the AI in the creative process also made Kamli’s perspective more. “AI doesn’t have a heartbeat,” he asserts. “It doesn’t change human passion. But it can increase creativity in the way we just have begun to understand.” Kamli also addressed the fear of job displacement, arguing that the technology was already resolving the fashion labor landscape. “Sewing talents are difficult to find. Designers need new tools to suit.”
Beyond its creative applications, Kamli views AI as a vehicle for durability. A long advocate-chemical contact to reduce dry cleaning-imagines to streamline the choice of fabric, reduce waste and enable the production of demand. He says, “Imagine a system where you design your wedding dress a B -line, and a robot makes it, one wear at a time,” he says. “The possibilities are endless.”
Abel Sanchez, chief instructor of Applied Generative AI for the Digital Transformation Course of MIT Research Scientist and MIT Professional Education, emphasizes the changing prospects of AI in the industry. “AI is a force that reshapes the foundation of each field, including fashion. The generic AI is unprecedented digital transformation opportunities, enabling institutions to reconsider processes, designs and customer’s engagement.
Kamli’s experience in the course caused the ongoing exchange of ideas with Sanchez, which further encouraged her to ITY. He says, “AI is evolving so fast, I know I need to go back.” “MIT gave me the foundation, but this is just the beginning.” For those who are hesitant to accept AI, it gives an amazing analogy: “In a small town, in a foreign country, where you do not speak language, do not recognize food, and do not be completely lost. If you do not learn AI, this will be the same.
Her AI-generated designs are now featured on her website along with her traditional collection, proving that technology and creativity are not contradictory-they are allied. And as if they lead the boundaries of both, it remains firm in its belief: “Learning is the adventure of life. Why stop now?”
