It takes a strange loop on social media right now. Scroll through TickTock, YouTube Live or Instagram, and you will see a parade of “digital marketing experts” promoting their latest PDF guide, a course, or coaching program. What is it? Digital Marketing. But it is not kind that helps to improve the influence of real businesses, it is a course on how to sell courses. Welcome to the infinite funnel.
Digital Marketing is not new
Some of these influential people such as Goldmin are looking for. No one knows about. They pitch digital marketing as a revolutionary idea in 2025, place themselves as hustlers in a fresh, messy structure. They have no idea (or ignore) that digital marketing has been for almost decades. Platforms develop, but fundamentals… value creation, target, conversion… has not changed.
These self-proclaimed innovations are not breaking new land. They are selling hot versions of thousands of people already given for free.
What they really sell
Look closer, and the reality is clear: their primary product is a course on how to sell digital marketing courses. It is a PDF pyramid. There is no end user value, no client service, no professional utility. There are only people who want to learn how to sell the same thing. It is a cycle of recycled materials, equipped as an entrepreneurship.
And when it comes to PDF, can we talk about the format? The PDF is clinky and old. They are terrifying on mobile devices, which is what the target audience uses this content. Mobile-first design is a basic digital principle that seems to be completely missed in these “experts”.
AI is fueling fire
General AIA has reduced the barrier for admission. Anyone can now create a clever looking “course” on the weekend. Chatgupt asks a few, some canva graphics and suddenly they are a teacher. But the speed is not the same value. These courses are often superficial, filled with fillers, and are made up of zero experience behind them.
Instead of using AI to churn just the marketing funnel and PDF, people should explore it AI’s actual powerBecause of the possibilities of course creation and B -promotion move a lot.
You can use AI:
Create automation tools that save businesses repeat work
Create corresponding customer support scripts and chatbot flow
Analyze data trends and make reports that make smart decisions
Write SEO content and ptimize Optim which really ranks
Personalize Marketing Campaign on Scale based on audience behavior
Ideas prototype product with AI-generated mockups and user flow
Translation and localization of materials for global markets
Help in coding, debugging and s software ftware development
Improve productivity with custom GPT-based tools for internal teams
This is Real world requests Which values businesses and creates opportunities for innovation and entrepreneurship.
If everyone is doing the same thing, selling ordinary AI-generated courses, the competition is ruthless, the audience is suspicious, and the product is forgotten. But if you can use AI in creative, practical ways to solve real problems, You are immediately stand brother.
So if you are interested in AI, learn to use it As a liver, not a shortcut. Don’t just rearrange the content. Explore it, experiment, construct and apply it in important areas. There is never a good time to learn – and fortunately, there are dozens of free and paid resources available to get you started.
Check the platform as:
YouTube … For Walk Kathruz, Tool Reviews and Project Builds
OpenAI’s own DS Q … To use ChatGPT and API integration
Hug … Deep Danda Learning Models Dello and Experiments For Experiments
Sorest … For cases and questions of real-world use
By investing for a while to understand what AI can actually do, you will be equipped to make something More valuable than another Templated course; You will be able to solve real problems, innovate and make something durable.
No real world experience
Ask them about the client’s work. Ask them about running a real campaign in industries outside their own funnel. Ask them about SEOs for e-CE Mars, lead the Lead General for Legal Pay Firm, or Advertising costs for the B2B Software Ftware Company. You will find a change in vague answers or subjects.
They do not show the results, just selling the course. It’s not digital marketing. That content is arbitrage.
It’s all in YouTube (for free)
Another inconvenient truth: What they sell is already on YouTube. And usually better. Video Walk Cupids, Tutorials, Case Studies, Expert Interviews, Tool Reviews, You Name It. Free, high-quality and proven. Why pay for PDF when you can see someone who can see someone by creating a real campaign by one step?
Branding
What are these influencers good Branding yourselfNot marketing products or services. Their skills are in aesthetic curvations, pose in front of the car, buy followers and edit reels with inspirational Audio deio. It’s not a digital strategy. It is a personal image management.
Virtual Eco Chamber
The whole scene is a huge eco chamber. They quote each other, refer to similar tricks, and spin similar descriptions. It creates widespread success and illusion of skills, but under the surface, it is all fluff.
Targets weak people
These plans often hunt for people who seek fast victory. Young people, burnt professionals and parents at home are tempted with a dream of passive income. They are not told that in real digital marketing, learning platforms, testing campaigns, analyzing data and yes, sometimes failing.
Instead, they are called: “Download this PDF. Launch your course. See Money Roll.” It’s not advice. It’s a bait.
They swing a dream of passive income with bold claims like “leave your job in 30 days” or “start making $ 10k/month from your phone”. What they don’t show is reality: real digital marketing is a task. It takes the foundation in experiment, continuous education and real business needs.
Is a common trick “Live Strategy Call L” Or invite the webinar. They announce it as an opportunity to talk to a specialist, get personal guidance, and track your success. But in reality, these Calls LS are just polished cell pitches-who are often hosted by a pre-record or general representative, not the influential themselves. Once you buy, it disappears one by one. There is no expert’s access cess, no real feedback, just the way to ordinary materials and upsels.
To enhance their reliability, they also use the platform to host their content, making it an official and widespread. Course Dashboards, Progress Bar and Lesson title creates the illusion of Depth. But once inside, you often get shallow videos, recycled samples and surface-level advice. It’s all representations, not power.
That said, Some of the original useful tools are stumbledLike a good AI content generator, analytics plugin or productivity hack. This is GnashBut they are usually buried in voice. If you are going to explore this place, your goal should assemble these scattered nodes and assemble your own curated toolkit, not to follow someone else’s funnel in a hollow business model.
Also, don’t forget: Google is still your friend. With a little effort and some complex thinking, you can better find more detailed breaks of tutorials, more honest reviews and experienced marketers, often from legitimate blogs, agency sites or installed professionals.
Finally, when you buy this idea you make yourself sensitive No effort is needed for successThat you can leave research, learning curves, trial and error. That mindset is a real scam.
Where is the real value?
Real digital products solve problems. They help to grow businesses, automate workflow, achieve leads, and improve customer experience. They are made with purpose and are tested in the wild.
How to create the same course are empty ships existing to teach others. They do not improve performance. They don’t make jobs. They do not move the needles.
