As a content creator most of my time when starting something new is spent in research. It usually start with several keywords within Google and non so linear path from one article to the other.
This where the ChatGPT, the new tool in AI craze comes and blows all of my expectations. Not only I can ask an opening question, but then I can build up on it with follow up ones that will expand on the previous ones while preserving context.
The conversational aspect of it is the real X factor and has definitely changed the way I approach research around content creation.
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